Experience Design Portfolio

Experience Design Portfolio

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A portfolio showcasing my work, while studying a MA in Experience Design at Konstfack, Stockholm, Sweden.

Institutionalizing Beauty

[Un]Real EstatePosted by josefin May 26, 2010 11:21
"NBC does not conceive sites as neutral values but recognizes them as social constructions that envisage and shape relationships of power. One aspect brought forward will be how we can change the experience of the urban landscape with alternative movements and taking places with our bodies. We take our own experience as example and draw parallels to the dynamics of power manifested by architecture, behaviour and action...."
(from the theme description by Annika and Thérèse)

-read more at http://un-real-estate-w48.blogspot.com/


Take a Second Look!

How can you experience a space with new eyes?

On November 26th 2009, the [Un]Real Estate group experienced Sergelstorg in a new way.
They took a psychogeographic walk, choreographed by maps from other city
squares such as, Stureplan, Tensta and Brunkebergstorg, and with their own imagination.

We, Mahmoud Keshavaraz and I, hoped to find new ways of experiencing 'Plattan', Sergelstorg, a busy square located in the city center. It connects to one of the main subway stations and several department stores, which is why its surroundings can often feel neglected due to the amount of people traveling and passing by.

We choose 3 different routes to be walked by our group at Plattan. One from Stureplan, another from Tensta and the last but not the least Brunkebergstorg. These sites were choosen due to their great difference; Stureplan being Stockholm's 'posh' area, Tensta a suburb and Brunkebergstorg the old meeting spot of Stockholm.

These new routes forced the group to look at the space of Plattan in a new way. Some choose to walk in pairs others by themeselves, but everyone experienced their route in their own way.
Hopefully, giving people new insights and thoughts about the space or possibly the discovery of new artifacts, views, entrances, steps, passages and other things.

This did not only give our group a new experience, but it also made us realize that the routes need to be enhanced and focused in order to acheive a more enriched experience and outcome.